As a newcomer to the Accelrys product marketing team, I've spent a great deal of time over the past few months learning more about our products and how customers use them. I noticed after going through this exercise that my “studies” kept going back to our Accelrys Notebook product. Why is that? Well, it's simple. Literally! Accelrys Notebook is a simple, easy to use product that even a newbie like me can understand its importance in transitioning to a digital laboratory.
But there's another reason that I found myself spending time digging into Notebook. That simplicity message resonates with our customers, and that response is what drives the growth of our product. Customer surveys and interviews have shown me that customers really value how simple it is to use Accelrys Notebook. Users and IT managers tell us that the product's ease of use and simple user interface quickly break down barriers for their lab people to use. This leads to faster adoption for companies that have a competitive need to move their laboratory out of paper notebooks and in to a digital, paperless world. Faster adoption means that companies can quickly expand Notebook to more people and more sites for their global operations, while avoiding headaches for the people who set up and manage their company's IT infrastructure. This helps the business in so many ways, as digital labs can save time sharing and searching for information that used to be stored on paper and searched by hand. It also helps in speeding up the product development process, as sharing, collaboration and digital signatures for lab work all lead to faster patent processes that are necessitated by recent US legislation.
So, "simple" and "easy to use" sounds great. But we are seeing that these words have real meaning for our customers. Faster adoption and faster deployment means real time and money saved by our customers. Below are some of the quotes we’ve received in surveys from customers who are using our product:
-“It used to take me 20 minutes to prepare my paper notebook and now it takes me 2 seconds…literally.”
-“I cannot overstate how impressed I am with this ELN product…it is reducing my documentation time by 75% or more.”
-“It used to take me 2 hours to write, print and sign every piece of paper just for one page I can now complete the whole experiment in 7 minutes!”
Customers are seeing real value to using Accelrys Notebook. And that value grows as companies quickly deploy our product to more users and more of their global sites. We have helped companies roll out Notebook from a pilot project to hundreds of users within just 2 months. The simplicity of the product and the ease of which it can be installed and quickly expanded ensure that all areas of a business – users, IT managers and business decision makers – can quickly see the value of Accelrys Notebook in their organizations.
With our latest Accelrys Notebook 5.0 software release, we've added powerful new capabilities with the integration into our Accelrys Enterprise Platform and Pipeline Pilot. So users can now pull experiment data from other sources - LIMS, instruments, Excel, other scientific tools, even inventory management - while working directly from the Accelrys Notebook. This makes the digital lab more powerful and has the potential to save additional time for labs that typically have to spend time searching through paper notebooks for old experimental data, or duplicate efforts because their existing data management systems are not compatible.
But the best part of this message is that even though we've made Notebook even more powerful, we've kept the cornerstone of our product - simple, easy to use interface - intact. We want people to be more productive with Notebook, and we want them to tap into the power of our Accelrys Enterprise Platform. But we won't sacrifice ease of use, Because we know that is what drives further usage and adoption, and keeps our customers happy.
If you'd like to learn more about Accelrys Notebook, click the link and you'll find case studies and webinars from companies who have experienced the value of moving to a digital lab through Accelrys Notebook. These resources will show how Notebook can help your company's product development efforts.
Also, we have an upcoming webinar on March 6 that provides the basics on Accelrys Notebook. Clink on the link and you will find more information and a path to register for our session entitled, “Accelrys Notebook 5.0 Helps Science-Driven Organizations Transition to Digital Labs.” I think you'll learn what I've learned: Accelrys Notebook is a powerful, yet easy-to-use electronic lab notebook that will save you time, money and reduce the pain of transitioning to a paperless lab.